Change your transactional emails without redeploying

A typo in your password reset email should not require a commit, a review and a deploy. Manage templates in else.events — edit and publish without touching your codebase.

The real cost of keeping email templates in your codebase

Every copy change is a deployment

Updating a subject line, fixing a typo or changing a CTA label is a code change. It goes through PR review, CI, staging and production deploy.

Non-developers cannot update email content

Marketing, product or support needs to ask a developer for every text change in a transactional email. This creates a bottleneck.

Template logic and business logic become entangled

Email rendering code sits next to application logic. Changes to email formatting risk touching unrelated code.

A/B testing email copy requires engineering effort

Testing two subject lines means a feature flag, two template variants and custom selection logic — for what should be a simple experiment.

Templates in else.events — edit, preview, publish without a deploy

Edit templates in the else.events UI

Change subject line, body copy or CTA text in the editor. Save. The next email that fires uses the updated template — no deploy.

Non-developers can manage email content

Product, marketing or support can update transactional email copy directly, without opening a pull request.

Preview before publishing

See a live preview of the template with sample variable values before making a change live.

Version history and rollback

Every template change is versioned. Roll back to the previous version instantly if something goes wrong.

Frequently asked questions

Do I need to redeploy my application after updating a template?
No. Template changes in else.events take effect immediately for new events. Your application code does not change.
Can a non-developer update a transactional email template?
Yes. The else.events template editor is accessible to any workspace member. No code knowledge required to edit copy, subject lines or CTAs.
What if a template update breaks something?
Every save creates a new version. Roll back to the previous version in one click from the version history view.
Can I test a new template before making it live?
Yes. Use the preview with sample variable values to review the rendered output before publishing. You can also use a staging workspace for full end-to-end testing.

Stop deploying for email copy changes

Move your transactional email templates to else.events. Edit, preview and publish — without a commit.

  • Free during public beta
  • Edit templates without code
  • Instant rollback if something breaks