Every copy change is a deployment
Updating a subject line, fixing a typo or changing a CTA label is a code change. It goes through PR review, CI, staging and production deploy.
A typo in your password reset email should not require a commit, a review and a deploy. Manage templates in else.events — edit and publish without touching your codebase.
Updating a subject line, fixing a typo or changing a CTA label is a code change. It goes through PR review, CI, staging and production deploy.
Marketing, product or support needs to ask a developer for every text change in a transactional email. This creates a bottleneck.
Email rendering code sits next to application logic. Changes to email formatting risk touching unrelated code.
Testing two subject lines means a feature flag, two template variants and custom selection logic — for what should be a simple experiment.
Change subject line, body copy or CTA text in the editor. Save. The next email that fires uses the updated template — no deploy.
Product, marketing or support can update transactional email copy directly, without opening a pull request.
See a live preview of the template with sample variable values before making a change live.
Every template change is versioned. Roll back to the previous version instantly if something goes wrong.
Move your transactional email templates to else.events. Edit, preview and publish — without a commit.